26 Runners, 26 Miles, 26 Reasons - Duncan Nicholls latest work for New Balance & Runner's World U

26 Miles.

26 Runners.

26 Reasons.

Commissioned by New Balance & Runner's World, this campaign tells the story of 26 determined and courageous people running this years London Marathon - and their reasons for taking on those 26 miles.  

From one blind runner who lost his sight stepping on an IED bomb in Afghanistan, a cancer survivor told she'd never walk again - to the many inspired to raise money for charity after the devastating loss of a loved one.  Their stories are all inspirational, and many he’ll admit admit brought Duncan to tears.

A special commission, one he’ll always treasure the opportunity of creating.